THE HIGHLIGHTS
Zach Bidman
Creative Marketing & Content Leader
Social Video · Integrated Campaigns · Brand Storytelling
I lead social-first campaigns and content systems for modern brands.
12+ years building and launching integrated campaigns across social, digital, and broadcast for BODi, CBS Interactive, the Los Angeles Kings, and more. Emmy-winning storyteller with a track record of turning briefs into high-performing brand video, social content, and scalable creative workflows.
STATS: - Rebrand Campaign Drove in $2.5M+ in Incremental Revenue Month One.
- Achieved 350% YoY Engagement Lift on the LeBron James "Power of Pure" Campaign.
- 3 Emmy-winning projects
LEBRON - POWER OF PURE
CAMPAIGNS
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ABOUT
I’m a creative marketing and content leader who builds social-first campaigns, narrative video, and scalable content systems for modern brands.
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Over the past 12+ years I’ve led integrated campaigns for BODi (formerly Beachbody), CBS Interactive (ET Live), Ladder with LeBron James, and the Los Angeles Kings—working across social, digital, CTV, and broadcast.
At BODi, I helped lead the creative and production of 50+ integrated campaigns, including a flagship rebrand that generated $2.5M in incremental revenue in its first month and the brand’s highest-performing 30-second narrative ad in the last decade. I also guided the post-production overhaul of the LeBron James “Power of Pure” campaign, contributing to a **350% year-over-year lift in digital engagement and eCommerce performance.
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Before that, I built and launched new content structures at CBS Interactive, increasing ET Live traffic by 18%, and produced Emmy-winning storytelling with the Los Angeles Kings.
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Right now, I’m pursuing my Master’s in Digital Marketing at Wake Forest University, deepening my skills in analytics, social strategy, and full-funnel creative.
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I love working with in-house creative and marketing teams that want to connect brand story to performance—and need a partner who can move between big-picture campaign thinking and production reality.
If you’re looking for someone who can help lead social, video, and campaign storytelling for your brand, I’d love to connect.